Do you own a business? Could your business use more money and more customers? Did you know that you may be losing potential customers because of your web content? When consumers click on the link that takes them to your site, that first page they see will make or break you. This is unfortunate, but how your website writing looks is what you are first judged on. The information on the page might be more valuable than gold, but if there are errors in your content, that potential customer will leave. It’s true! Research has been done that shows that potential customers are less likely to trust you and your product or service if your writing is ‘left wanting.’

Share This

Case studies have long been the domain of business-to-business sales. These highly effective, customer success stories especially provide a terrific platform for B2B marketers whose company sells complex products and services that are difficult to understand.

In considering a new software application, for instance, case studies are extremely helpful in putting the product’s benefits into a real-world perspective for the prospect. As a third-party endorsement, each case study is seen as unique and serves to ratchet up the company’s credibility factor.

Share This

With foreclosure season just getting underway in the economy as the housing bubble has begun its unsurprising collapse, it bears some thinking about the current state of the middle class of America, which has been the hardest hit by the drops in housing values. Record foreclosure rates, a record credit bubble, and predatory lending and financial practices dominate the current economic climate, while many homeowners are finally beginning to wake up to many of the discrepancies between what they expect from their government and the market, and what they are actually getting.

Share This