Spend much time on the Internet anymore and you’re likely to see the SEO acronym tossed around pretty casually. While the term may not mean much if you’re just a casual browser, if you’re an Internet marketer then the term is something you need to not only pay attention to but understand.

A Few SEO Basics

First, you need to know what SEO stands for. The phrase is Search Engine Optimization. The full name gives you a hint as to what the acronym is referring to. Basically, search engine optimization is a method of increasing the rankings of your site. Obviously you want your site to rank as high as possible in search engines for the keywords associate with your site.

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More and more entrepreneurs are using internet marketing as a way of marketing their products and services. Most of them don’t get as much traffic as the others do.

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Online Marketing and the importance of diversifying sources of traffic

One of the most important things an online entrepreneur must do is seek out various sources of traffic for their website. It is not wise to rely on one major source of traffic alone. If 80 percent, or even 50 percent, of your traffic comes from a single course, you may want to consider looking at other sources of traffic.

Just like traditional businesses that rely on a single customer, losing that main source of visitors will mean a significant setback for the business.

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There’s a huge buzz about Podcasts and feeds, but do you even understand what they mean. Many people don’t and that’s why it’s so important we understand what feeds and Podcasts are and what they do. Additionally many who know what they are do not even use them properly. We will explore feeds and podcasts and how they affect SEO.

What is a feed?

A feed or “web feed” is a type of data that is used for frequently updating content like blogs, news and radio shows. Many types of feeds can be syndicated through other web sites which means that people can sign up or subscribe to your feed. An aggregater is a program or website that makes all of your feeds accessible in one convenient spot.

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Search engine optimization (SEO) seems to be the holy grail of website building these days. You’re told that you want it and that you can’t be competitive without it. Freelance job boards are chock-full of demands for 500 word SEO articles to seed content across the internet. If that many people want it, you must need it, right?

How important SEO content is to you depends upon your business model. Who are the decision-makers who will actually trigger sales of your products or services? Do these people really make decisions based on a Google or Yahoo! search? Is your business going to succeed by mass marketing (maybe it will if you sell a commodity) or by niche marketing? The amount of effort and money you spend on SEO strategies should be guided by your answers to these questions.

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Social media optimization is all the rage in the SEO world. Social networking and media sites are a very useful tool for the average SEO specialist. Social websites allow you to build back links, create and encourage your website popularity and bring in tons of new traffic. In fact if performed well one could probably make their website based upon link bait alone. Some of the more notable websites like Digg, News vine and Reddit have been used since their inception. And with tons of new social sites popping up, there is not shortage of un-gamed websites. Digg amongst other website has become difficult to manipulate. While the website as a whole is manipulated by the Digg mafia, regular users would have to spend limitless amounts of time in order to land a first page story on Digg. In many ways the traffic is not worth the effort.

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